| We will use material available on different media and material from different sources. The books are available from numerous Evendors, including Barnesand Noble.com and Amazon,com. You are to buy the required books. The recommended books are not required reading, but do provide interesting perspectives on the Ecommerce phenomenon. Required Books Information Rules: A Strategic Guide to the Network Economy, Carl Shapiro & Hal R. Varian, Harvard Business School Press, November 1998, ISBN# 087584863X. (S&V) Internet Business Models &
Strategies: Text & Cases, Alan Afuah & Christopher L. Tucci, McGraw-Hill Irwin, 2001, ISBN# 0-07-239724-1 (A&T) Recommended Books E-Business 2.0: Roadmap for Success, Ravi Kalakota & Marcia Robinson, Addison-Wesley Information Technology Series, Second Edition, 2001. Futurize your Enterprise: Business Strategy in the Information Age, David Siegel, Wiley, 1999, ISBN# 0471357634. Net Worth: Shaping Markets When
Customers Make the Rules, John Hagel III & Marc Singer, Harvard Business School Press, 1999, ISBN# 0875848893. |