Date | Topics, Assignments, etc. |
8/28 | Introduction & Course Overview
Discussion of course content and requirements. Complete this Assignment by September 2, 2002. |
|
9/4 | E-commerce & the Tools of Economic Analysis
Readings: NV Chs. 1 & 2, Business Models on the Web,
Information Technology: Transforming our Economy, Understanding the Net Economy Revolution
Watch this video if you do not know how the Internet works with TCP/IP. (13 minutes) |
9/11 | Analysis of B2B and B2C
Readings: NV Chs. 3 & 4; Models
Made E: What Business are you in?; The truth about Internet Business Models Case Studies Priceline.com; Amazon.com |
9/18 | Economic engineering & one-to-one trading
Readings: NV Chs. 5 & 6; Understanding Digital Markets; The Emerging Landscape for Retail Ecommerce; The Construction of Marketplace Architecture; The
perfect Store: The Rise (and Rise) of Ebay (you will need to sign up for free access to the New York Times) |
9/25 | One-to-many and many-to-many exchanges
Readings: NV Chs. 7 & 8;
Virtual Agents the New Value Proposition
E-Business: Is It Finally Starting to Deliver?
and carefully look over the data the research is based on. Case Study: Ebay, Inc. |
10/2 |
Information, Things, Richness & Reach
Readings: E&W Chs. 1, 2, 3, 4 & 5 |
10/9 | Richness, Reach and competition
Readings: E&W 6, 7, 8, 9, 10 & 11 |
10/16 | Book Reports are due and you will make a presentation about your book. |
10/23 | eBusiness modeling
Readings: W&V Chs. 1 & 2 Case Study: Lonely Planet Publications; Part 1 (W&V pg. 17) |
10/30 | Atomic eBusiness Models & Direct to Customer
Readings: W&V Chs. 3 & 4 Case Studies: Dell and CDNOW (W&V) |
11/6 | Full Service Provider & Whole of Enterprise Models
Readings: W&V 5 & 6 Case Studies: Colonial Limited (W&V) |
11/13 | Portals, Agents, Auctions & Shared Infrastructure Models
Readings: W&V Chs 7 & 8
Ebusiness Analysis reports are due
Case Study: Jango--Online Shopping Agent (W&V) |
11/20 | Virtual Community & Value Net Integrator Models
Readings: W&V Chs. 9 & 10 Case Study: Seven-Eleven Japan; The Well (W&V) |
12/4 | Content Provider & combining Atomic models
Readings: W&V Chs 11, 12 & 13 Case Study: Lonely Planet Publications, Part 2 (W&V pg. 278). |
12/11 | Examination |
