eBusiness Analysis Assignment

Each student will evaluate an eBusiness model of their choice (with Professor approval). There will be no duplication across students. It is in your interest to select an eBusiness as soon as possible.

Use concepts from assigned readings, lectures and reading/learning you have found on your own (such as news, periodicals, etc.).

Here are some guidelines relevant to this assignment.

1. Each student must select a firm that he/she will analyze. These firms must be new economy firms (firms that have been created to take advantage of the opportunities that the Internet has made possible).
    
2. No two students will analyze the same firm. Make certain someone else has not chosen the firm you wish to analyze before making your selection. When you have selected a firm, update your records from the more page by entering the information in the space provided.
    
3. Your analysis must be typewritten up on 8.5 x 11 inch paper. It must be double spaced, 12 point, Times Roman, with 1 inch margins on each side. Pages must be numbered and references must appear on the last page (after any appendices you choose to provide. The body of the paper (minus appendices, or executive summary) should be between 8-15 pages.

This is what you should use to guide you in your analysis and report preparation. Each report must contain the following pages and sections.

1. A title page
2. A table of contents with page numbers
3. A one page executive summary (not included in the page count).
4. Analysis of the firm.
   Here are some of the questions that your analysis should seek to answer (it is not an exhaustive list). You should use the readings and the material we discuss in class as appropriate to make your case for your conclusions.
   Your analysis should clearly indicate who the customer/revenue source is?
   How is the firm providing value to the customer?
   How easy is it for others to copy what the firm does (i.e., what assets does the firm have that might provide them with an advantage.)?
   What bricks and mortar businesses are they cannibalizing? What can these cannibalized businesses do about it?
   What are the prospects for this business? Can the business be scaled easily?
5. Conclusions
   You must summarize the results of your analysis in terms of an overall assessment of the prospects for this company. Should I mortgage my house and buy stock in this company OR should I go short on this firm.