| We will use material available on different media and material from different sources. The books are available from numerous Evendors, including Barnesand Noble.com and Amazon,com. You are to buy the required books. The recommended books are not required reading, but do provide interesting perspectives on the Ecommerce phenomenon. Required Books Place to Space: Migrating to eBusiness Models, Peter Weill and Michael R. Vitale, Harvard Business School Press, 2001, ISBN # 1-57851-245-X. (W&V) The Economics of E-Commerce: A Strategic Guide to
Understanding and Designing the Online Marketplace. Nir Vulcan, Princeton University Press, Princeton and Oxford, 2003, ISBN # 0-691-08906-X. (NV) Blown to Bits: How the New Economics of Information Transforms Strategy, Philip Evans & Thomas S. Wurster, Harvard Business School Press, November 1999, ISBN# 087584877X. (E&W)
Reeading List
- Zero Time: Providing Instant Customer Value --
Every Time. All the Time!, R. Yeh, K. Perlson and G. Kozmetsky, Wiley, 2000.
- E-Business 2.0: Roadmap for Success, Ravi Kalakota & Marcia Robinson, Addison-Wesley Information Technology Series, Second Edition, 2001.
- M-Business: The Race to Mobility, Ravi Kalakota & Marcia Robinson, mcGral-Hill, 2001.
- Making Markets: How Firms can Profit from Online Auctions and Exchanges, Ajit Kambil and Eric van Heck, Harvard Business School Press, 2002, ISBN#
1-57851-658-7.
- e-Business Intelligence, Bernard Liautaud (with Mark Hammond), McGraw Hill, 2001.
|