The primary purpose of this course is to provide you with an understanding of the impact the Internet is having on businesses and the opportunities that are available to new entrants and established firms.

Upon completion of this c

be able to identify a firm's business model, scope and revenue streams and be able to evaluate its strategy based upon its position in a competitive marketplace and the macro environment factors that influence it. With this understanding of the concepts behind eBusiness strategy, you will be able to recognize upcoming competitive threats and environmental issues and develop alternatives with which to counter them. gain an appreciation of  the current and future obstacles to eBusiness. understand how business strategy and technology strategy & implementation are intertwined. be aware of the current trends in the use of Internet for commerce. be in a position to help develop an eBusiness strategy for a business. be familiar with new developments that may drive future eBusiness initiatives.

ourse you will: