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Required Material Information Rules: A Strategic Guide to the Network Economy, Carl Shapiro & Hal Varian, Harvard Business School Press, November 1998, ISBN# 087584863X. (S&V) International Business: Competing in the Global Marketplace, Charles W.L. Hill, Irwin, Third Edition, 2000. There is a version of this book in your Multimedia Business Library CDROM; the International Business Book. We will use the CDROM version. Principles of Corporate Finance, R. Brealey & S. Myers, Irwin/McGraw-Hill, Sixth Edition, 2000. (B&M) Recommended Reading The phenomenon we are witnessing, popularly known as Ecommerce (among other terms) is transforming our economy and destroying many of the models and concepts that have proven useful in the past. There are a number of books that provide interesting perspectives on the subject. Below are some of those we have found to be useful. E-Business: Roadmap for Success, Ravi Kalakota & Marcia Robinson, Addison-Wesley Information Technology Series, June 1999, ISBN# 0201604809. Futurize your Enterprise: Business Strategy in the Information Age, David Siegel, Wiley, 1999, ISBN# 0471357634. Blown to Bits: How the New Economics of Information Transforms Strategy, Philip Evans & Thomas S. Wurster, Harvard Business School Press, November 2000, ISBN# 087584877X. Net Worth: Shaping Markets When Customers Make the Rules, John Hagel III & Marc Singer, Harvard Business School Press, 1999, ISBN# 0875848893. |
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